Featured projects

Rooted in Counselling

Industry: Health and wellness

The work: Website copy

Natasha Rykaszewski is a registered social worker, psychotherapist and the founder of Rooted in Counselling. While going through a site redesign, she reached out to get help with making her copy clear, organized and relevant for potential clients. Our goal was to match her website copy with her vision for her business. We created copy that was easy to understand, helpful and supportive to remove any of the complexities and negativity surrounding therapy/counselling.

RIPE Juicery

Industry: Food and beverage

The work: Brand messaging, Website Copy, Brand Voice Development

RIPE Juicery is a plant-based juice bar and kitchen serving a full menu of healthy eats and beverages that are made fresh from scratch—not made to last (they never process their products to make them last longer.) The brand is on a mission to improve the everyday health of their community by providing convenient access to raw, organic, delicious, plant-based nutrition. We used fun and friendly messaging to highlight their value while improving the content experience through engaging copy.

Shiny Soul Creations

Industry: Jewelry, Lifestyle

The work: Brand messaging, Product descriptions, Emails

Shiny Soul Creations is jewelry for living your life with intention. Founded by two friends, Brittany and Victoria, the brand started by creating modern gemstone jewelry that people could connect to in a meaningful way. Just like the jewelry, messaging for the brand is centred around inspiring positivity and mindful living.

Emerson Wild

Industry: Home and garden, Lifestyle

The work: Brand messaging, Brand voice development, Website copy

Emerson Wild is an eco-conscious home and garden lifestyle brand that celebrates the beauty of nature. Through their professional design plans, digital courses, Wild blog, eco-homewares and artisan products, they inspire meaningful ways to connect with the natural world. Leaning into the brand's design and wellness influences, we intentionally developed copy to be distinct from traditional home and garden websites.

Jamieson & Son Roofing



In an industry that often lacks trust, Jamieson and Son Roofing stands out for its dedication to quality and building relationships with local families and homeowners. Creating trust was at the core of their brand messaging and website copy. We developed copy around the company's values, their family's personal story and decades of experience while clearly communicating their process and services. We also used a professional yet warm and friendly voice—authentic to how owners, Cody and Jessica, run their company and interact with their customers.