Home

COPY THAT CONNECTS

Words matter. They influence how your customers perceive, experience and engage with your brand. At Essential Copy, we blend strategy and storytelling so your words connect in a meaningful way.

WHO AM I

My name is Maria, and I’m the owner and copywriter at Essential Copy. With over a decade of experience in copywriting and marketing, I do more than just string words together. I help my clients solve creative challenges and find the right words to effectively get their message across.

Partnering with businesses across various industries, from financial services to lifestyle brands, I write copy that’s clear, compelling and customer-focused.

THINGS I DO

Web copy

Email copy

Newsletters

Blog content

Brand messaging

Marketing campaign copy

Digital ads

Mobile copy

words for

Want to see my portfolio?

Why work with me?

I think strategically
I deliver on time
I stick to voice and style guides
I work collaboratively
I care about quality

kind words

substack

Essential Reads

A little bit of everything: stories on life, work, parenting, personal style + other noteworthy things.

March 01, 2024

What's In

A new series featuring the style and stories of Asian women with influence.

Feb 10, 2024

6 Things

Some things I’m loving lately, and you might, too: 2024 predictions, long coats, less is more makeup trends, Substack favourites, 25-minute wonton soup, and Ins/Outs.

Jan 17, 2024

A mood: romanticizing your life

On the little things that make your day more pleasant.