Copywriting is more than just stringing words together

Essential copy is rooted in strategy and storytelling to create compelling content that serves your goals.

Maria Hyde

Owner & Copywriter

I’ve always been inspired by the power of words to move people—emotionally and to action. To me, it’s less about being “clever” and more about creating connections. Learning about your audience intimately and using those insights to tell stories that resonate and appeal to their needs. Why? Because people buy into brands they can relate to and connect to.

With over a decade of corporate experience in marketing and copywriting, I took everything I learned and started Essential Copy in 2019. Since then, I’ve partnered with businesses (both big and small) across various industries, including financial services, healthcare, wellness and lifestyle brands.

My work has always revolved around a dedication to quality—whether I’m supporting an in-house creative team with their communications or helping entrepreneurs develop their brand voice and messages. My goal is to write copy that’s not only effective but also meaningful to my clients and their ideal customers.

In addition to my client work, I publish the Essential Reads newsletter on Substack. Essential Reads is a lifestyle newsletter with a little bit of everything: stories on life, work, parenting, personal style + other noteworthy things.